Šentvid · Ljubljana✦Complimentary first consultation

✦ Experience from the show ring ✦

Expertise you can
see in every line.

Show-ring precision. A gentle approach.
A result that stays natural.

Book onlineAsk with a photo
15+ years of experience

Your visit to DOGFORMA

We agree the price in advance, based on the coat condition and the work involved.

We assess the skin and coat, choose suitable care and products, wash, dry and style, care for nails and ears, and share advice for home care.

Then you can pick up a happy dog.

DOGFORMA expertise

From trimming to complete support

Our core specialism, supported by services that help every dog look and feel confident.

Salon specialism

Hand Stripping

Hand Stripping — manual removal of mature coat while preserving natural texture, rich colour and breed silhouette.

from 70 €

Learn about trimming

Grooming & complete care

A breed-specific or bespoke cut, complete hygiene care and a personal home-care plan.

from 50 €

What is included

Show handling

Professional show preparation and confident handling with your dog in the ring.

from 50 €

View rates

Training

Private and group training for confidence, balance, coordination and comfortable teamwork.

from 20 €

Choose a format

Founder of DOGFORMA

When a passion becomes a profession

Anastasia founded DOGFORMA. She is a groomer and handler specialising in wire-haired breeds and complete show preparation.

Meet the groomer
Anastasia, founder and groomer at DOGFORMA, with a dog

Client reviews

DOGFORMA through the eyes of dog owners

Anna and Marcel · Miniature Schnauzer

“They finally listened to me”

The groomer asked how we manage the coat at home and created a shape that is genuinely easy to maintain. Three weeks later, Marcel still looks polished.

Ilya and Bruno · Jack Russell Terrier

“No stress and no rushing”

Bruno was afraid of the dryer, but here he was given time to settle in. We received a photo, a groomer’s report and a calm dog — that is what matters most to us.

Maria and Luna · Shiba Inu

“The price did not change”

The price was confirmed before the visit and nothing was added at checkout. After the de-shedding treatment, there is noticeably less hair on the furniture.

Visit DOGFORMA

A calm space in Ljubljana-Šentvid

Opening hours

Monday
09:00–20:00
Tuesday
09:00–20:00
Wednesday
09:00–20:00
Thursday
09:00–20:00
Friday
09:00–20:00
Saturday
By appointment
Sunday
By appointment

Find us

Selanov trg 5
1210 Ljubljana - Šentvid

Get directions

Contact DOGFORMA

Phone +386 71 150 311
Email info@dogforma.eu

DOGFORMA

Guides

Hand Stripping guide

Hand Stripping: what it is, which dogs it suits and how often

The back may be ready for grooming while the head or flanks still need time. That is why Hand Stripping cannot be planned by the calendar alone. In brief: it removes outer coat that is mature enough to release readily; coat texture, grooming history and the dog’s response to work on each area determine the technique and timing.

Read the guide →

Methods compared

Hand Stripping or clippers: what is the difference?

Two dogs of the same breed can look quite different after different grooming programmes, without either outline being inherently right or wrong. The practical difference lies in the process, goal and upkeep. In brief: clippers shorten hair above the skin, while Hand Stripping selects and removes mature outer coat; the sensible choice depends on today’s coat, grooming history and what the dog can comfortably manage.

Read the guide →

A clear introduction to handling

Dog handling: what it is and how preparation works

In brief: handling is the considered way a dog is guided so that its natural movement and construction can be seen clearly in the ring. Preparation covers attention on lead, a suitable pace, a brief stand, calm examination and confidence in a busy setting — not simply teaching a “pretty pose”.

Read the guide →

Guides

First visit

We will select your care in 10 minutes

Tell us about your dog and, if you like, add a photo. We will reply with advice and an initial price estimate.

If online submission is unavailable, prepare an email or call: +386 71 150 311. The photo must be attached to the email manually.

Enlarged portfolio photo